Your Brand
Your Look
Your Readers
Your App
Who - Who’s reading what? gender, age range? Knowing “who” enables you to tailor the message.
What are they reading? Target based on reading habits. Cross promote other related brands to a specific demographic.
Where are they reading, what geographic location? Learn consumption habits and offer location based services.
When are they reading, morning, noon or night? Our consumption habits change based on time of day, from food, to drink, to what we want to read.
Why are they reading? Do you know their interests? Create the right user experience (UX).